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Can you hear the pipers calling?
Blog comment 1:

“Podcast this, podcast that. It’s just streaming audio for god’s sakes! It’s not some sexy iPod-related technology, it’s not new technology by any stretch of the imagination, and it’s not a new compression scheme either. I don’t see what the big deal is. Why can’t people just say, hey, I put up this damn MP3 for download. It certainly speaks a lot more than some stupid buzzword.”

Blog comment 2:


“Call it what it really is: Old wine in a new bottle.”
(Editor’s note: 2 days later, the Chennai Moral Police arrests both these neo-nazi, anti-podcasting bloggers for using “immoral” language like “sexy” and “wine” in a public forum like blogs. Serves ‘em right!)
A lot of people have a lot of things to say about podcasting…and almost all of them are wrong. They just don’t get it. Here are the 4 most common, most discussed podcasting misconceptions I have come across the entire blogosphere.
Read on:

(Editor’s note: these are REAL comments I found in the blogosphere)
1. “Podcasting is something to do with those cute iPods”
 
Geez! ANY mp3 player (including iPods) will do. In fact, ANY COMPUTER will do. You can listen to podcasts from your desktop, laptop, PDA, mobile phone, mp3 player and iPods! Anything with a hard disk, sound card, software and is connected online can play podcasts. Since the iPods were indeed cute, some idiot used the word to associate them with audio blogging. Yes, that’s what it boils down to. Audio Blogging. The problem was accentuated by the fact that every other article on podcasting seemed intent in posting an image of an iPod next to the headline!

2. “It’s just streaming audio”
 
Says who? It’s time-shifted and cached audio. You can hear a podcast anytime you want. Streaming audio is like radio broadcast. You cannot “save- store –listen later” to streams. Basically if streaming audio is TV, then podcasting is something like Video. Go figure.

3. “I just uploaded an MP3 for everyone to download. What’s the big deal?”
 
Mr. Einstein here is obviously in 2nd grade. One needs to “push” the audio file in machine-readable form into an RSS feed. On the other side, the podcast listener has a comp with iTunes (or similar software) that reads the feed. It basically downloads automatically after you have subscribed to that RSS feed and is ready for you to listen whenever you want to.

 
Anyone who serves up a page with a link to an MP3 and calls that “podcasting” should be reported to the Chennai Moral Police for hurting the sentiments of true podcasters. They’re just trying to ride the podcast mania without a clue. ‘Cause its “cool” to be able to podcast.

 
RSS feed subscription and automated download is the KEY INGREDIENT of podcasting. Otherwise, you might as well choose pen and paper over computers.

4.
“Podcasting is a major conspiracy hatched by Steve Jobs, who is the real Grand Master of the 33rd Degree Scottish Rite Freemason cult in disguise, to sell more iPods and rule the world on behalf of Lucifer.”
 
Seriously.
   
Have more questions on the finer mysteries of podcasting? Email: harminder@mediaturf.com
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