Ad Campaign management
Internet optimization and campaign management
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Advertising campaign management
When one talks of marketing, the old marketing adage “What can't be measured can't be managed” comes to mind. Many Advertisers realized this and deployed ad-serving for effective campaign management and optimization. Online campaigns have performed manifold better because of Ad-serving technology. The Ad-Serving revolution is now being followed up with something that promises to redefine the way clients look at their entire business and not just their e-business.
There are over 37 million mobile users in India and this figure is slated to cross 80 million by 2007. Internet and mobile penetration have combined to reach out to the Crème De La Crème of the Indian population. Newer Metrics have been devoloped to evaluate not just online but also offline media as a Direct Response mechanism. This media-mobile integration means Direct Responses can be evaluated and serviced almost real-time in a customized fashion, which demands that clients spot and fulfill consumer requirements instantaneously by throwing the appropriate offerings up-front. Companies can ill afford to look at consumers of each medium in isolation. This has lead to urgency for online-offline data integration. Value Propellers are the answer to this dilemma. They facilitate online-offline data integration in the areas of:

E-commerce and content management
Data warehousing, analysis and business intelligence
Customer relationship management
Call center management

CABS is a compatible modular engine that delivers enhanced business results using Dynamic Response Mechanism (DRM) .
Consumer Analytics and Business Solutions (CABS) uses enhanced data drilling techniques that analyzes:
Demographic Profiles
Historical and Interaction Data
Personal Interest Data
Product and Response Data


This enables advanced levels of customer segmentation, which means clients can run specific marketing programs for sub segments, create targeted communication, track interactions and run loyalty programs.


CABS redefines consumer segmentation by changing the frame of reference from Macro to Micro-profiling thus creating targeted communication to specific subsets. Further, basis the response of the prospects back-end processes can be dynamically optimized. Efficiency and quality of communication to consumers can be tracked closely even beyond the purchase cycle, leading into after sales services which are now such an important factor for customer retention.



In its simplest form CABS operates as a decision making tool to optimize marketing spends. Let us consider the example of a motorcycle manufacturer 'X' who has a range of product offerings. His potential consumers are as follows:
20-30 year olds, employed in Pvt. Sector, junior/mid-level officers, non two wheeler owners.
25-35 year olds, self-employed Professionals, owning a 4-6 year old two wheeler of competing company.
Self-employed Professionals, owning a 4-6 year old of company 'X'.
And many other such segments.

CABS classifies these targets into various relevant clusters as shown above. These clusters are then analyzed for specific trends. Depending on what the results throw up, the marketer can then design customized product communication/offerings. Similarly, a consumer with a bike older than 3 yrs can have a different message to entice him to upgrade to the new offering. CABS enables a marketer to constantly monitor the changing patterns in consumer behavior and make strategic decisions based on the same. It would also help in moving potential customers across clusters based on response to stimuli.

However, such tools need to be customized to suit various businesses and hence need a modular approach. This kind of a solution must cater to current client requirements while facilitating a smooth upward transformation in the future at a minimum cost. Functionality across multiple platforms, stability and security are other important issues.

Mediaturf has extended its knowledge of the internet domain to come up with state of the art Value Propeller Solutions. These turnkey solutions have been developed working closely with clients, understanding their business needs and processes. Today they form the backbone of a host of services offered right from billion dollar corporations to local businesses.
In a business environment where change is part of the plan, Value Propelling solutions will form the spine of business solutions where critical problems are bequeathed with on demand solutions.

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