| Smartcards
will also plug the gap created by debit cards on online purchases
and hence make B2C E-Commerce grow manifold without any of the existing
security concerns.
Already, with mobile marketing, the approximate location of the
consumer is known to his mobile service operator. Imagine traveling
back home from work and as you pass by a shopping mall you get a
special offer from the same store via SMS that reads "Purchase
a CARTIER perfume within the next hour and get it at half the price."
You park the vehicle at the nearest lot, enter the store, make the
purchase and complete the transaction via the smartcard which is
linked to your bank account and credit card. Your smartcard can
store brownie points every time you fill your tank and also keep
track of accumulated frequent flier miles.
South East Asian countries have actively deployed the usage of Smartcard
as a prepaid mechanism that automates activities from travel to
medical bill payments. The lack of infrastructure in India and logistical
issues may prevent Smartcards from playing an active role in governance
but for marketers there is no holding back. |
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